According to an expert report, the market for visitor management systems is slated to grow significantly over the next 10 years. The report, which analyses global sales of such systems in over 20 high growth markets, provides insights as to what factors may contribute to this rise in interest and compares historical trends spanning at least 5 years. Furthermore, the report also studies how the COVID 19 pandemic has affected demand for visitor and gate management systems. We have briefly summarised the points discussed in this report for a clear understanding of the topic.
WHY VISITOR MANAGEMENT SYSTEMS ARE GAINING POPULARITY
There has been an upward trend in the popularity of visitor management systems since 2016, with a registered CAGR of 12.4% reported globally. In more recent years, cloud-based visitation systems have been favoured due to their various features. Such as easy accessibility through the internet, offsite storage in case of natural disasters, protection against malware attacks, etc.
Automation of the visitor management systems has also been observed in many markets, as this is seen as more modern and intuitive in most urban establishments. Such systems can automatically store and organize visitor data, track check-in check-out times, and even personalise the visitation process for returning visitors in some cases.
The demand for Artificial Intelligence (AI) based visitor management systems is also increasing as security protocols get tighter across organizations. The need for scanning visitor IDs and capturing photos has been a common factor pushing the application of visitor management systems.
AI functionalities are built using deep learning algorithms and a highly intuitive user interface (UI) to ensure smart and automated visitor management. For instance, in the current situation, AI-based high definition infrared cameras can help verify the presence of personal protective equipment on a visitor’s face. As such, one can expect more and more tasks in visitor management to be handled by artificial intelligence over the coming years.
The event planning industry has also been a driver of visitor and gate management systems, though it has slowed down over the past year for obvious reasons. Event organizers need data like the number of visitors and guest profiles for evaluating the success of an event. As such, they are using visitor management systems and leveraging technology to count visitors, get real-time notifications, and analyse the congestion point and peak time across multiple locations.
One of the key features of such systems is that they often include pre-registration facilities natively. Using this facility, event organizers can send attendees a message prior to the event with instructions on how to check-in before they arrive and the attendees who have done the pre-registration don’t have to wait in queues for the event. Which saves time for the organizers as well as the guests.
RISE IN DEMAND OF VISITOR MANAGEMENT SYSTEM AMID PANDEMIC
The demand for the visitor management system has been increasing amid the coronavirus outbreak. Visitor and gate management systems have helped organizations become contactless, a key practice adopted across the world to contain the spread of the virus. Increasing adoption of visitor management systems has helped businesses stay updated in terms of health, travel, and limiting possible exposure to the virus. All in all, the pandemic has had a positive impact on the visitor management system market and has created opportunities for its providers.
There are some factors that have hindered the adoption of visitor and gate management systems over the years. One of the major ones is the need for multiple locations to deploy a standardized visitor management system. This makes it difficult for 3rd party innovations to enter the market. Besides this, problems with physical deployment, employee databases, changing visitor policies and real-time update implementation have all been ongoing challenges. These challenges are expected to hamper the adoption of this visitor management system, thus restraining the growth of the global visitor management system market to a certain extent.